The No-BS Guide to Starting a Podcast in 2024

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Music.

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You're listening to the Walk the Line Podcast. Real stories of real people.

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So you want to start a podcast, eh? Well, you've came to the right place.

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Because this is what this show is all about. What this episode is all about.

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Okay, you're probably wondering, well, this isn't your normal sort of episode that you post out.

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Normally you have interviews with other people and have some fun stories.

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And heartwarming moments and tears and laughter and all that sort of stuff that

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I normally do on the Walk the Line podcast.

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It isn't. It is completely different. Now, there's one main reason why.

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I'll give you the reason why I'm making this episode. And the reason is I have

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been targeted all over social media. Obviously, I've been podcasting for a long time.

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So in my profile and what I talk about, my content I put out is all about podcasting.

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Because I love it. I think it's great.

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Obviously, the algorithm is picked up on that. so all the way

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through on facebook on youtube on bloody instagram

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on x or whatever is tiktok even

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there's so many of them out there that i'm now

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being targeted by all these fucking advertisements from these snake oil salesman

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pretend podcast gurus and it's pissing me off because i'm seeing what they're

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saying is bullshit they're trying to sell you the dream of start a podcast and

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in six months you're going to be like Joe Rogan.

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Or in six months you're going to earn £100,000 a month. And all this sort of bullshit.

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And it is bullshit. It is a complete fabrication because that is not how it works.

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And these are the sort of people that are making the industry die.

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These sort of people will make the industry just fall on its ass because of

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that. They see a trend and they jump on it.

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And that just winds me up. So I thought to myself, right, I've been doing this

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for a long time. Let's put all the.

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Information and all the experiences that i have done over

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the past six years of doing it and give it to you guys

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for fucking nothing for free i'm not

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gonna charge for it i don't believe in charging for

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this sort of stuff you know i didn't pay for it i'd trial

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and error for me so we're gonna go

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through everything we're gonna go through things all the

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way through from start to finish you know but so don't worry

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underneath in the description you'll have a time stamp and on

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that time stamp you can jump to each section if you've done it before you

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know i mean who's this for i mean this could be for

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people who have never had a podcast before and

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interested to actually start it or it's for

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people who already got a podcast already started in their journey

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and they want to know certain things you know how to grow and all that sort

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of stuff so we'll go into all that later on in this episode sort of thing so

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it's going to be information packed you get yourself a pen and paper record

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it download it tell your friends do what you want to do send it to the website

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you You know, I'm going to put a blog post up about this as well.

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If you're watching this on YouTube, I'm making this as audio and on video.

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So if you want to see my pretty face, head over to YouTube as well.

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And if you're watching on YouTube, how you doing, guys? Well, I'll be seeing you.

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So what we're going to do through all this sort of side of things is we're going

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to go through everything from.

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God, equipment to use, hosting services software to use your podcast,

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editing software, distribution,

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growth, both, most important one, these podcast, pesky podcast gurus and how

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to leverage AI to basically get the best out of your podcast and how to actually

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get out there and yeah, earn a few bucks if you want, if further down the line sort of thing.

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So let's get into this. Let's get into a little bit of a...

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Nitty-gritty sort of set of things but first you should

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probably understand why why should we listen to

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you Ryan what the fuck do you know that we don't I've been

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podcasting for a long time as well you

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know hey I get that I get that but it's also

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good to know that I've literally done everything in

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podcast and I've made a hell of a lot of mistakes you know I've been

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doing it for six years now and I originally started

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it through my own business to boost my

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business and then through the pandemic i started

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it just because i enjoyed it and i really wanted to

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grow something now this is the reason is so i've done

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loads of stuff i've paid for courses i have paid

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for courses that were bullshit i've spent god thousands

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on advertisements but i've spent i've been

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scammed numerous times though i've

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been giving money to random dms people

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on how if you want to upgrade grade your uh if

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you want to get your downloads in the thousands yeah

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go for it let's do it so i've done it all you know i've done all these

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spend money on stuff that really is bullshit so i've learned from trial and

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error sort of thing you know i've been i've been there i've done what you guys

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have been doing you know i'm sitting here at six figures downloads at the minute

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you know it's not great not that the joe rogans are the are the the peter crouches of this world but.

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He's getting there and it took me six years to get there so i think so it's

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an ongoing process and it's getting there so that's my background sort of thing

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you know it's it's good fun it's good fun so let's get into the nitty-gritty

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this is the reason why you guys are here.

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How do i start a podcast in 2024 oh so exciting

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let's get to it first thing you need to really figure out

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really is why you're starting it why are

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you starting a podcast what is the reason behind it

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now this is going to be a very important part of this whole

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process because it all depends on what way you

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go through the next few sections or

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the rest of this sort of like kind of information that I'm going to give

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you because it all determines what process you're going

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to do and then there's nothing wrong with it you know I mean you could

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start a podcast because you just like talking to

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people you've got an interest and you want to get out there you or

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you want to build an audience or you've already got an audience you want to

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leverage that or you want want to make money or even better you could even say

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you want to become famous now the last tool that i just mentioned there is good

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luck to that that's all i'm going to say is good luck to that.

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Don't come into podcasts and thinking it's a get-rich-quick scheme or a get-rich-famous

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scheme as well, because that ain't the case.

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That is not the case. The reason why you see all these other podcasts doing

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well is because they've already got a following and they're bringing their following over.

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So you notice celebrities, ex-athletes, YouTubers, all these other people,

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influencers, they've already built an audience.

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So now they've brought that audience already and they've pivoted into this.

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That is the reason why they're doing great at what they do.

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They don't tell you i don't understand it that is the reason why

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they've not started from scratch like 90 of

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podcasts out there you know we are the ones that

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are building it from scratch with the foundations of what it's all about podcasting

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you know you're you're indie podcasters you know they're talking about anything

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under the sun you know like me i just talk shit for a couple of hours i get

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a few hundred downloads a few thousand downloads from it you know or i get you got people.

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Who are dual at film critics or you get people who want to

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talk about certain aspects of like lord of the rings or marvel

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or gaming channels or anything like that you know

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it's it doesn't matter what you do but these guys here

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are the ones who built it from scratch with it

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90 of the podcasting world is built from these guys these

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guys and girls and i tell you what kudos to you well done

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and thank you for what you're doing keep up the hard work now the

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reason why i say why you're starting it is because you really need to get

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an idea of what you're all about and why you're doing it you

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know figure out what you want figure out what you're all about

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and how you want your show to go about

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you know get yourself an idea you can't just go i want

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to start podcasting okay what are you going to do i have no

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idea oh my god come back and tell me but don't spend

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too long because if you don't if you take too long thinking oh

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i'm gonna i don't know what to do i'll think about it six months later you're

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still thinking about it nine months later you're still thinking about a point

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in time you're gonna have to sit and wonder why am i doing it what you you're

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interested in what have you got what trends are going on what you think you

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could actually talk about there's no point jumping on something that's you think

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there's going to be interesting to someone else you know it's like a gaming

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streamer you know it's like you see that they're.

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Playing the new call of duty game yeah great fantastic for six months and then

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that'll be great you're playing the call of duty game you're having fun or that

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sort of stuff but then all of a sudden you start to fall out of love with the

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game and then you're forced to play it and you You don't enjoy it. It's a chore.

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You don't want podcasting to become a chore because you're not interested in

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the subject or what you're all about.

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So keep that to the back of your mind. But if you're interested in things,

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you know, like comics, Spider-Man, Marvel, gaming, coaching.

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Or anything like that, athletes, gyms, steroids, I don't know,

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prostitution, whatever it is.

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If you're interested in it, make a podcast about it and make sure you're interested

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in it, first of all, to kick on with it.

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So you've got your idea. year. You go, I want to make a podcast about XYZ.

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Fucking great. Where do I go from there?

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First off, you need to really get yourself a logo. Now, this is the problem

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that everyone keeps facing. They go, oh, where can I get their logo from? What can I do?

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Easy. The best place to get a logo from is probably Canva.

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Canva's free platform online, canva.com. If you don't know what it is, have a look at it.

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They have improved a hell of a lot over the past few years with a new dot-to-new

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AI technology into them.

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And they've also put a lot of templates. There is a paid version,

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but there is also a free version.

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And Canva is fantastic. fantastic you have

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to use a little bit of creativity you know figure out what

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is good what is what you think could stand out do

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you do i want my picture in front of it i want my face giving

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it some or i just want just a logo and the

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name of your podcast on there it's entirely up to yourself other option is jump

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on fiverr fiverr is very good for him fiverr is cheap you can get one a really

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good quality podcast logo for anything between five pound and 75 pound depending

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on what What sort of quality do you want?

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You know, or how many pictures do you want? Or how many sort of logos do you

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want a header to go with it?

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Options. Have a look at it. And if you can be asked, this is what I did.

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I started with Canva. And I'm not the most creative person.

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I can't draw for shit. All my creativity comes out my gob. It's all about my

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voice. On paper, I'm just like, eh.

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So, yeah. So, I jumped on Fiverr. And I got my logo made for me.

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Which is great. And it was cheap. And it takes two days. And it's a lot there. So...

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Otherwise yeah i would probably say they're your two main ones or

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if you know people graphic designers get involved with them

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get in touch with some graphic designers that you know get

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as much as anything cheap that you can podcasting can

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be expensive but it doesn't need to be expensive i'll go through that all the

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way through this you'll realize that i'm going to discuss some free options

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and i'm going to discuss some paid options as well and nine times out of ten

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free options are probably just as good so don't worry about spending some money

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down there you know i mean you have to

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return on your investment so you've got

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yourself a good understanding of what logo you want and

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all that sort of stuff so the next part is that this is the

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next subject is something that's an ongoing issue with

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all people who do podcasts all the way through from god no

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it'll be as an ongoing argument people always

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kick off about this about what equipment

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should i use what mic should i have what laptop

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or what sort of hardware do i need all that

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sort of bullshit right and i'm going to tell you one thing

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right you don't need the best mic you don't

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need the best computers you don't need to spend thousands

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and thousands and thousands on fucking your equipment i started

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my podcast with a 90 pound refurbished pc from ebay which came with the monitor

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the hard drive the the mouse and the keyboard 90 pound and i got myself a 45

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pound mic from amazon and a 15 dollar sorry 15.

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Pound webcam from amazon as well and that

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is basically what happened that's all i did that's all

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i needed and yeah i don't need anything else

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all these people turn around and say oh you need to buy the

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best mic oh you know you need to buy the the the road podcast mic which is like

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oh it's only 250 bucks but who's got 250 bucks some of you might have well played

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you've got a day job and you can afford to have that disposable income fair

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play to you but if you haven't what are you you going to do there's a lot of

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mics on there it's all about trial and error don't spend.

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Thousands and thousands of pounds on your equipment and there's

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a reason why i'm going to say this because it doesn't matter what

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mic you have you could buy a 10 pound one

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that sounds like shit and one later

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on down in this podcast i'll this episode i'll show you

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and i'll tell you why it's going to be just as good as one

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of these little sure x7s or m7s whatever

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they're called you know i mean the professionals use a little bit

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of trick for you so later on down the line you'll find out why the

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podcasting equipment is not expensive christ i started my first episode with

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my iphone you know how mental is that you can actually record an episode on

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your iphone and just post it so don't worry about all the equipment get something

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that's actually going to be i would say comfortable for yourself you know i

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mean if you know how to use it if you know what What to do with it? Great.

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Do not spend money on it. Don't spend it.

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Set yourself a budget. 100 quid, 150.

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Get yourself on eBay. Because the problem is what we're going to look at now.

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You don't want to spend so much money on a podcast straight off the bat to start with.

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Wait for about a year i spent i used my first original setup

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for about two years you know i spent about 150 quid

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on everything and it's lasted me two years and then

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i was invested i had a lot of shows under my belt and i thought right

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it's time to upgrade let's time to upgrade now i've upgraded twice since

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then you know change mics god knows how many

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times because i'm a bit of a mic fucking nerd when

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it comes to it now i'm now using the rode rode i

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love i think they're great sure mics the top of the range

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ones they're fantastic you know you've got the blue yeti good as

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well not a problem at all you know i mean samsung i've got a

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great one as well there's loads of mics out there don't be confused about what

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it is usb mics best part to do it get a usb mic that plugs straight into your

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computer plug and play job done or you want to be fancy and get yourself an

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xlr mic okay go for it you know i mean if you want to spend that money go for it but remember,

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you might want to use the money that you've got saved up for the equipment you

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might want to use it later on down the line for different things like advertisements

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and all that sort of stuff so don't get too bummed down with the equipment get

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yourself a good cheap may get yourself a good,

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solid system that can actually handle live video calls and all that sort of side of things you know.

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It's great it's fantastic so you've got

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that so the equipment you can use you know so great fantastic

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get up you get some lights as well you can get some lights from amazon

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for like 10 pound each you know i mean i've got a ring light here i've

256
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got another light here i've got got some cool led lights

257
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behind me i think all these lights together cost me about 50 quid so

258
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it's not cheap and it's not expensive it's nice and easy so go

259
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for it guys find out what's easier for yourself you know so you've

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got all your gear you've got all set up you've got

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an idea i want to get podcast i want to get sorted

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what can i do to record my first episode i want

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to record my first episode and get my idea out

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there fucking go for it get your idea out

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there that's the best thing you do but how do you record it and you're

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like oh shit what do i do well you get different options

267
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you got a lot of different options what are you looking for this

268
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is another option another thing you need to kind of jot down are you going to

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make a video podcast or you're just going to make an audio podcast now a video

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podcast is what i do i do a video podcast is because what i like to do is strip

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the audio chuck it on the audio platforms and then use the video for different aspects by

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chucking it on YouTube or slicing it all the way down into little mini clips

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and going through that we'll get to that later on as well so figure out what

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you want you don't need to do the video don't worry about doing video you can

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still do quite a lot of audio but with the audio stuff you are pretty limited

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so figure out what you need to do.

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With recording your podcast you've got obviously voice recorder

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on your pc any windows pc or any mac book or

279
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anything that has got like a an audio sort of

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function you could use that not a problem just make sure you

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convert that to mp4 because i think for windows not too sure about macs but

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for windows it comes in m4a format normal podcasting platforms only use like

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mp3 or wav so make sure you kind of convert that if you're going to use it now

284
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if you want to do something are a little bit different so if you've got like

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platforms to record so if you've got a guest

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sort of option on your show if you're getting guests you've got your webcam like this here.

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You you're doing a remotely sort of thing if you've got a face-to-face if

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you've got it like in person not a problem at all but if you're using it like

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an interview through the internet sort of thing you're doing it remotely there's

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a lot of different options really to kind of go for the go-to one really is

291
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skype a lot of people use skype i think it's unreliable in all fairness and

292
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the audio sucks with it, and it keeps cutting out, and you always get drops in level,

293
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all depending on what your internet's all about and how Skype are feeling at the time.

294
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Ever since Microsoft released it, and since the pandemic, they've took a lot

295
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of money away from them, so it pisses me off.

296
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I used to use Skype, didn't really get involved with it. I used Zoom after. I used Zoom for a lot.

297
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Now, Zoom are pretty good, you know, but you only get 40 minutes free with Zoom,

298
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which is frustrating if you've got two people on

299
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there after the 40 minutes you're gonna have to log out and

300
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log back in again not the best really option if you've got a

301
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guest on there to fuck about with so unless you want to fork out a monthly subscription

302
00:17:38,576 --> 00:17:43,036
for zoom go for it they're just as good but that's it all you do is very basic

303
00:17:43,036 --> 00:17:47,616
all you do is video and nothing else which is it's fair enough now other options

304
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you can get are you've got zencaster now i use zencaster and i I think Zencastle's really good.

305
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What they do, they actually record your audio separately.

306
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It's very functional. So they'll record you. So if you're on one side of the

307
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camera and the other person's in their studio or home, or is another side of

308
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the camera, they record it from here.

309
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They don't record it like Zoom does from your connection, both from your connection.

310
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If that makes sense, it's another little bit. I don't know if I've described that very well.

311
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They record it each side, and then they post both of them.

312
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So instead of having one audio file, you've got two, which

313
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makes it a lot better if you're editing it all that sort of side of stuff

314
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you also got another oh god

315
00:18:27,593 --> 00:18:30,453
you got different parts of Zencaster you know you've got

316
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like the transcription model they've got all this sort of stuff you can transcribe

317
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it there is a free trial to each one of these so I've got Zencaster and you've

318
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got Riverside as well which is another top one Riverside's good don't get me

319
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wrong Riverside is all right I had a few issues with them when I used them because of cutting out

320
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all the time errors and uploading and all

321
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that sort of side of stuff so i decided to kind of go away from zencastr sorry

322
00:18:55,033 --> 00:18:58,093
from riverside it pissed me off so i use zencastr

323
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zencastr is great all these platforms have free trials

324
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on them you know zencastr's got a free two-week trial same with

325
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riverside zoom i think just don't have

326
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a free trial anymore they just go give me your fucking money and they

327
00:19:09,773 --> 00:19:14,393
go okay so take advantage of it take advantage of the free trial and i think

328
00:19:14,393 --> 00:19:16,873
they've you've got different tiers of what you want i think you've got like

329
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a $20 one a $30 one i think like an enterprise or like a 50 bucks one so they've

330
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all got different tiers of what they can do the lowest tier one is what you

331
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want you know i mean as long as you can get unlimited audio.

332
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And unlimited downloads and that's all you want you know that's exactly it you

333
00:19:33,733 --> 00:19:37,873
don't want to have say like oh you've only got four hours of downloads or four

334
00:19:37,873 --> 00:19:40,713
hours of usage on this you don't want to

335
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be limited with unlimited stuff if you want to pay for it go

336
00:19:43,393 --> 00:19:46,233
for it i pay for mine 20 a month it's not a massive expense

337
00:19:46,233 --> 00:19:49,153
but it does add up after a year especially

338
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when after a year it's a

339
00:19:51,793 --> 00:19:56,873
lot of money okay it's a lot of money 200 bucks a year are you just using that

340
00:19:56,873 --> 00:20:02,073
so it kind of adds up especially over the first year you have not got any sort

341
00:20:02,073 --> 00:20:05,493
of like a monetization coming in oh if you're getting monetization after the

342
00:20:05,493 --> 00:20:09,813
first year well done you tell us how you did it you cheeky monkey.

343
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Fucking Johnny Big Bollocks over there. But yeah, so go for that.

344
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You know, you've got that. So you can press, nice and easy, press the record button, off you go.

345
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I can go into detail about a lot of these different stuff, a lot of each subject,

346
00:20:22,213 --> 00:20:26,633
and a hell of a lot of detail, but I don't want to really kind of bore you guys

347
00:20:26,633 --> 00:20:29,493
who are listening to it sort of thing. So we've got a lot to go through.

348
00:20:30,073 --> 00:20:34,373
So you've got all that. You've recorded your first episode. It sounds fantastic.

349
00:20:34,993 --> 00:20:37,673
You've done it all. It's about an hour long. Great.

350
00:20:38,393 --> 00:20:41,233
Fantastic as well. Depending on what you're talking about, you could...

351
00:20:42,099 --> 00:20:46,499
Your show length could be anything from 10, 15 minutes all the way up to like an hour and a half.

352
00:20:46,719 --> 00:20:51,539
I've dabbled in... I've noticed that a lot of my shows, they don't get...

353
00:20:52,059 --> 00:20:57,039
I wouldn't say it doesn't really fluctuate in views, if that makes sense, or downloads, you know?

354
00:20:57,699 --> 00:21:00,579
It's depending on the length of time. If you've got a guest and you're having

355
00:21:00,579 --> 00:21:02,739
a really good time and the quality of it is great, fantastic,

356
00:21:02,799 --> 00:21:08,599
but you have to remember, when podcasting is not easy, it's an art form.

357
00:21:08,739 --> 00:21:11,619
You have to learn how to podcast. i just have to learn how to speak

358
00:21:11,619 --> 00:21:14,739
on the mic i'm not fucking fantastic at it i'm constantly

359
00:21:14,739 --> 00:21:17,799
swearing which of this is on youtube is

360
00:21:17,799 --> 00:21:21,199
not going to get monetized in the slightest so i'm always learning

361
00:21:21,199 --> 00:21:24,159
you know so when you make your first episode make a bunch of

362
00:21:24,159 --> 00:21:27,139
them practice you'll i look back

363
00:21:27,139 --> 00:21:30,259
at my first ever episode that i did and i cringe and when

364
00:21:30,259 --> 00:21:33,119
someone asks me oh i'll start from the beginning i'll

365
00:21:33,119 --> 00:21:35,879
start from the first i'll go please fucking do not start from the beginning

366
00:21:35,879 --> 00:21:40,019
because it's terrible absolutely terrible isn't it

367
00:21:40,019 --> 00:21:42,759
really is wait till later on down the line when i'm

368
00:21:42,759 --> 00:21:46,979
actually decent or half decent sort of thing and get involved with it there

369
00:21:46,979 --> 00:21:50,439
from there then you can actually last but it's going to be the first six months

370
00:21:50,439 --> 00:21:54,279
your your your your podcast is going to suck is be honest it's going to be shit

371
00:21:54,279 --> 00:21:57,839
because you're learning this is why you have to be really strict you've got

372
00:21:57,839 --> 00:22:01,559
to love doing this you've got to be focused and be determined and be consistent.

373
00:22:01,799 --> 00:22:04,979
Because at the end of the day you're going to give up because let's be

374
00:22:04,979 --> 00:22:08,059
honest after like seven episodes you're going to give up simple

375
00:22:08,059 --> 00:22:10,819
every about what did they say 75 to 80

376
00:22:10,819 --> 00:22:14,859
percent of podcasts don't get past seven seven episodes and that is the new

377
00:22:14,859 --> 00:22:19,439
statistic that came out last year seven episodes because people give up you

378
00:22:19,439 --> 00:22:22,839
don't see it straight away we're living in this sort of like kind of instant

379
00:22:22,839 --> 00:22:28,579
gratification and if i don't see i'm getting 100 200 downloads in the first

380
00:22:28,739 --> 00:22:31,879
first episode i'm gonna give up because i want to see it but it doesn't work

381
00:22:31,879 --> 00:22:34,919
like that this is what all these fucking gurus have tried to tell you it it

382
00:22:34,919 --> 00:22:38,179
doesn't work like that you have to build your audience you have to build it

383
00:22:38,179 --> 00:22:42,019
from scratch and if you've already got an audience already fantastic you go off and do your own thing.

384
00:22:42,820 --> 00:22:45,120
But talking to the people who have started from scratch, you're not going to

385
00:22:45,120 --> 00:22:49,500
get anything decent audience size for at least six months, at least six months,

386
00:22:49,540 --> 00:22:54,140
maybe even a year, a year until you actually start seeing some proper downloads.

387
00:22:54,580 --> 00:22:58,640
And if you're doing everything else right, fantastic. But get a bit like,

388
00:22:58,780 --> 00:23:03,020
get your head out of the clouds and just get your head down and grind.

389
00:23:03,240 --> 00:23:06,120
It'll take practice, it'll take effort, and you'll get better along the way.

390
00:23:06,180 --> 00:23:07,620
So always keep that involved.

391
00:23:07,900 --> 00:23:11,840
Talk to your friends, join some groups, talk to them about podcasting and how

392
00:23:11,840 --> 00:23:15,220
they've done it. and encourage each other, you know what I mean? Because it is fun.

393
00:23:15,420 --> 00:23:18,200
The rewards are amazing through podcasting, you know?

394
00:23:18,240 --> 00:23:20,860
It takes a lot of effort to start with, but further on down the line,

395
00:23:20,920 --> 00:23:23,840
the rewards are amazing, not just through monetization and the audience you're

396
00:23:23,840 --> 00:23:25,220
going to build, but the people you meet.

397
00:23:25,400 --> 00:23:30,660
The amount of people you meet during podcasts, and 99% of them are great.

398
00:23:30,840 --> 00:23:33,880
You're never going to get 100% because people are assholes at times.

399
00:23:34,160 --> 00:23:37,560
You're always going to get some really cool people. You build a lot of good

400
00:23:37,560 --> 00:23:39,320
relationships with people, and it's fantastic.

401
00:23:39,520 --> 00:23:42,860
I love it. I love it. it anyway getting away from

402
00:23:42,860 --> 00:23:45,740
that so you've got your stuff uploaded

403
00:23:45,740 --> 00:23:48,520
you've done your first episode you're ready rock and.

404
00:23:48,520 --> 00:23:51,540
Roll what am i going to do to edit it what do

405
00:23:51,540 --> 00:23:54,340
i do what do i need next well you're going to have to have an intro

406
00:23:54,340 --> 00:23:57,200
buddy you can get an intro from anywhere you can find any

407
00:23:57,200 --> 00:24:00,340
sort of music on there you're going to find anything sort of like up

408
00:24:00,340 --> 00:24:03,160
like i don't know like from youtube

409
00:24:03,160 --> 00:24:05,920
you can get some royalty free music i use royalty free music down the

410
00:24:05,920 --> 00:24:09,220
road used that that for about three years that was quite cool be careful

411
00:24:09,220 --> 00:24:11,960
obviously because copyright infringement and all that sort of stuff make

412
00:24:11,960 --> 00:24:14,640
sure it's royalty free the little jingle you start

413
00:24:14,640 --> 00:24:17,460
with doesn't have to be all singing or dancing be creative with it

414
00:24:17,460 --> 00:24:21,200
you know some people don't even use uh any sort

415
00:24:21,200 --> 00:24:24,320
of music they just go straight into it which is fine nothing wrong with that but if

416
00:24:24,320 --> 00:24:27,080
you've got a few bob in your back pocket it's burning a hole in it you can

417
00:24:27,080 --> 00:24:30,700
always go to fiverr go to fiverr and get yourself an intro from some

418
00:24:30,700 --> 00:24:33,820
voice artists and all these cool

419
00:24:33,820 --> 00:24:36,920
guys who know a lot more about audio than i do they

420
00:24:36,920 --> 00:24:39,480
make they can make you an intro which i that's what

421
00:24:39,480 --> 00:24:42,660
i did benny 20 quid 20 quid made me a cool intro and

422
00:24:42,660 --> 00:24:45,460
it's awesome and i still use it to this day i think it's the best thing ever i

423
00:24:45,460 --> 00:24:48,800
love it so get yourself that don't worry about everything else

424
00:24:48,800 --> 00:24:51,820
now we're now we're trying to get yourself involved first

425
00:24:51,820 --> 00:24:55,400
once you get yourself involved we'll get off there but yeah

426
00:24:55,400 --> 00:24:58,000
so also editing software as well how are you going to

427
00:24:58,000 --> 00:25:00,860
edit it we've got a lot of different options you know

428
00:25:00,860 --> 00:25:03,820
i tend not to do the there's a.

429
00:25:03,820 --> 00:25:06,840
Lot of different options you know about what to

430
00:25:06,840 --> 00:25:09,700
do and what one's not to do sort of thing

431
00:25:09,700 --> 00:25:13,000
you know there's a lot of i think one that i tend to

432
00:25:13,000 --> 00:25:17,680
always hear about is it's audacity i think it's called it's a free program that

433
00:25:17,680 --> 00:25:20,900
you can download it's all about it's basically all audio podcast and it's all

434
00:25:20,900 --> 00:25:25,800
about that but it all depends on there is no sort of any sort of like kind of

435
00:25:25,800 --> 00:25:29,660
there's no tutorial there's not anything like that it's It's just like,

436
00:25:29,680 --> 00:25:31,420
there you go. And it's very messy.

437
00:25:31,680 --> 00:25:36,380
I looked at it and went, no, I am not messing with that. So I use something

438
00:25:36,380 --> 00:25:37,760
called, because I use video.

439
00:25:39,345 --> 00:25:42,625
I like to use something called DaVinci Resolve. You know, you've got DaVinci

440
00:25:42,625 --> 00:25:46,145
Resolve and you've also got Adobe Premiere Pro.

441
00:25:46,425 --> 00:25:50,525
You know, both of them are, Adobe's obviously the top tier.

442
00:25:51,025 --> 00:25:54,185
They've come up with some great stuff, especially the AI stuff over the past

443
00:25:54,185 --> 00:25:56,645
year. Oh my God, that is impressive.

444
00:25:56,965 --> 00:26:00,305
But Adobe is the top one. But then you've got the next best one,

445
00:26:00,405 --> 00:26:01,565
which is DaVinci Resolve.

446
00:26:01,745 --> 00:26:07,525
Now, DaVinci Resolve is a free platform and it does exactly the same thing as Adobe.

447
00:26:07,525 --> 00:26:11,045
But again with audacity it's it's

448
00:26:11,045 --> 00:26:13,985
very hard the interface is very it gets a lot of used to working

449
00:26:13,985 --> 00:26:16,625
and finding out so a lot of youtube videos have to be

450
00:26:16,625 --> 00:26:19,425
talked i have to be watched sorry to find out what

451
00:26:19,425 --> 00:26:22,305
the fuck is going on how do i do this so i used

452
00:26:22,305 --> 00:26:25,145
i use davinci resolve because it's free and it also

453
00:26:25,145 --> 00:26:27,865
has a great video platform editing it also has a

454
00:26:27,865 --> 00:26:30,905
great audio platform as well you can just take the the video

455
00:26:30,905 --> 00:26:34,065
out and strip the audio and download it nice and easy you

456
00:26:34,065 --> 00:26:36,945
know you don't need to fuck about with it i don't like editing my podcasts

457
00:26:36,945 --> 00:26:40,405
one of the main reasons is is i can't

458
00:26:40,405 --> 00:26:43,505
be asked a lot of you guys out there want to be all perfect and.

459
00:26:43,505 --> 00:26:46,805
All that sort of stuff great for like a proper proper show if

460
00:26:46,805 --> 00:26:49,525
you guys are doing a nice cool show fantastic but mine

461
00:26:49,525 --> 00:26:52,285
is a bit more interview so i don't like to

462
00:26:52,285 --> 00:26:55,085
have the conversation i would say like can

463
00:26:55,085 --> 00:26:57,965
i get interrupted or be kind of fake because if you keep cutting

464
00:26:57,965 --> 00:27:00,865
the more you cut into like a an interview the more it

465
00:27:00,865 --> 00:27:03,865
comes across are less authentic so i

466
00:27:03,865 --> 00:27:06,485
try and keep all the audio and everything don't cut

467
00:27:06,485 --> 00:27:09,745
anything so any ums buts or maybes i

468
00:27:09,745 --> 00:27:13,065
keep it in it's just like a normal conversation that's

469
00:27:13,065 --> 00:27:15,985
what my show is all about you guys can be different you can be completely anal about

470
00:27:15,985 --> 00:27:18,765
it it's been six hours cutting this down and

471
00:27:18,765 --> 00:27:21,485
i eat there on but get used to some

472
00:27:21,485 --> 00:27:24,345
different platforms out there there's loads out there i use

473
00:27:24,345 --> 00:27:27,345
davinci resolve i think we're on 19 now they've got

474
00:27:27,345 --> 00:27:30,665
some great great tools it's free it's fantastic

475
00:27:30,665 --> 00:27:33,345
i can't knock it only bad thing i can't is

476
00:27:33,345 --> 00:27:36,365
it takes a long time for them to really kind of do some ai stuff

477
00:27:36,365 --> 00:27:39,045
they've not really that many plugins there's a

478
00:27:39,045 --> 00:27:41,965
lot of free plugins out there for it but there's not great for audio

479
00:27:41,965 --> 00:27:45,865
it's mostly for video but if you're doing a video podcast fantastic and

480
00:27:45,865 --> 00:27:48,865
if you want to go on to premiere pro even better you

481
00:27:48,865 --> 00:27:51,605
know they've got everything but it does cost money i think

482
00:27:51,605 --> 00:27:54,585
it costs them like 20 30 quid a month month depending on

483
00:27:54,585 --> 00:27:57,905
what platform you want so it's expensive or

484
00:27:57,905 --> 00:28:01,545
you can buy it outright davinci resolve have a paid option

485
00:28:01,545 --> 00:28:04,525
you don't really get much extra with the paid option

486
00:28:04,525 --> 00:28:07,385
you know i think it's like 250 quid you don't

487
00:28:07,385 --> 00:28:10,245
really get much more with it so if you're only doing podcasts and

488
00:28:10,245 --> 00:28:13,165
i wouldn't bother but if you're doing video editing and all that sort of stuff.

489
00:28:13,165 --> 00:28:16,185
Maybe it's worth the investment i don't know but it's free forever you buy it.

490
00:28:16,185 --> 00:28:20,065
Outright so it's like three things 300 quid and you buy it outright you don't.

491
00:28:20,065 --> 00:28:24,305
Need to buy it anymore and you get free upgrades so it's entirely what you're

492
00:28:24,305 --> 00:28:27,765
looking to do sort of thing excuse me and what you're after.

493
00:28:29,398 --> 00:28:32,698
With adobe premiere pro i'm going to go through after there's

494
00:28:32,698 --> 00:28:35,778
a reason why i fucking love it and there's

495
00:28:35,778 --> 00:28:39,578
a reason why in a minute which i'll go through later on why you should keep

496
00:28:39,578 --> 00:28:44,018
an eye on these guys because they're literally changing the game right now so

497
00:28:44,018 --> 00:28:48,258
here we go so you got all your that you've got your sorry editing software all

498
00:28:48,258 --> 00:28:51,658
that sort of side of stuff so you've got that sorted what next hosting platforms

499
00:28:51,658 --> 00:28:55,118
hosting platforms there's so many of them there's so

500
00:28:55,198 --> 00:28:58,318
many of them out there you got freaking everyone

501
00:28:58,318 --> 00:29:00,978
could host your podcast from now on you know you got

502
00:29:00,978 --> 00:29:05,698
libsyn you got podbean you got well it used to be called anchor but it was uh

503
00:29:05,698 --> 00:29:10,998
what's it called now spotify for podcasters like a fucking but blueberry whatever

504
00:29:10,998 --> 00:29:15,318
i called now as well there's so many of them out there i could go through every

505
00:29:15,318 --> 00:29:18,418
single one and say what's good and what's not but this is where it really comes

506
00:29:18,418 --> 00:29:19,738
down to you and what's best for you,

507
00:29:20,198 --> 00:29:23,298
you know i use podbean i think podbean are great they've

508
00:29:23,298 --> 00:29:25,998
got a lot of different options there they've got a free option but they've

509
00:29:25,998 --> 00:29:28,878
also got paid options and i think i spend about was it

510
00:29:28,878 --> 00:29:34,198
15 quid 15 quid a month on that and i get a lot of unlimited downloads all this

511
00:29:34,198 --> 00:29:38,378
sort of stuff and i get a website and all that sort of things as well so it's

512
00:29:38,378 --> 00:29:42,658
there's a lot of stuff out there there's loads of stuff have a look at it what's

513
00:29:42,658 --> 00:29:46,218
better for you and what you're doing you can chop and change you can start your

514
00:29:46,218 --> 00:29:48,738
podcast up doing whatever for the first six months and you can

515
00:29:48,758 --> 00:29:53,738
change it after the the year that easily well it's not easily done it's a pain

516
00:29:53,738 --> 00:29:56,798
in the ass but it's a lot easier now when i first started it was a pain in the

517
00:29:56,798 --> 00:29:58,618
ass one thing i do say though.

518
00:29:59,158 --> 00:30:02,258
Each one will be able to distribute your podcast out

519
00:30:02,258 --> 00:30:05,098
to all major platforms like spotify youtube

520
00:30:05,098 --> 00:30:07,878
music amazon apple podcast all that sort of

521
00:30:07,878 --> 00:30:11,338
stuff every single one will do that automatically for you that's

522
00:30:11,338 --> 00:30:14,618
not a massive thing now beforehand it was now if

523
00:30:14,618 --> 00:30:17,798
they're advertising saying we push it out to everyone everyone does that so

524
00:30:17,798 --> 00:30:21,158
just be aware that every single hosting platform

525
00:30:21,158 --> 00:30:24,198
does that from now on one thing i do warn

526
00:30:24,198 --> 00:30:28,558
you i don't know if they still do this but when i use it's now called spotify

527
00:30:28,558 --> 00:30:31,898
for podcasters but when they were originally came out they were called anchor

528
00:30:31,898 --> 00:30:37,258
and that's free and it does everything for you great fantastic but what i realized

529
00:30:37,258 --> 00:30:44,018
is they set everything up for me it was very hard to get the login deed so when they send in.

530
00:30:45,098 --> 00:30:49,258
They set you up with Spotify and Apple, the major ones. You really want to concentrate on them too.

531
00:30:49,678 --> 00:30:53,878
Spotify and Apple, when I left them, they set up an email address.

532
00:30:53,958 --> 00:30:56,458
They registered me for each one automatically.

533
00:30:56,578 --> 00:31:00,838
So trying to get the login details for them to really take my show back off

534
00:31:00,838 --> 00:31:01,838
them was very difficult.

535
00:31:02,138 --> 00:31:04,598
And they're a pain in the ass. And I didn't know what it was.

536
00:31:04,658 --> 00:31:07,998
I still don't think I've been doing this over five years now.

537
00:31:08,018 --> 00:31:10,178
I still don't think I've got the proper login details for it yet.

538
00:31:10,378 --> 00:31:13,678
So I use a third party to do it for me instead. So yeah, just be careful of that.

539
00:31:14,278 --> 00:31:17,058
The the bit of a gray area do your own

540
00:31:17,058 --> 00:31:19,718
your own do you own your own podcast if you're using these sort of

541
00:31:19,718 --> 00:31:22,498
platforms yeah you do but just make sure that you keep

542
00:31:22,498 --> 00:31:25,298
your audio on your own save files just in case

543
00:31:25,298 --> 00:31:27,938
because these big companies you can't

544
00:31:27,938 --> 00:31:32,838
trust them can you get my tinfoil hat on so you

545
00:31:32,838 --> 00:31:35,738
got that so you got we went into a little bit of distribution there

546
00:31:35,738 --> 00:31:39,378
the next one i was going to talk about is distribution and where you should just distribute

547
00:31:39,378 --> 00:31:42,158
it a lot of them do that automatically for you as i

548
00:31:42,158 --> 00:31:44,938
said all these platforms distribute your podcast all the

549
00:31:44,938 --> 00:31:47,738
way out there to all these major platforms and they also send it

550
00:31:47,738 --> 00:31:50,518
to your socials as well the ones that send it

551
00:31:50,518 --> 00:31:54,458
to your socials like facebook instagram i'm not instagram instagram don't let

552
00:31:54,458 --> 00:31:59,158
anyone fucking follow stuff it's mostly facebook linkedin and twitter or x yeah

553
00:31:59,158 --> 00:32:02,898
it's great it doesn't look fantastic if i was scrolling through and i saw i

554
00:32:02,898 --> 00:32:07,838
wouldn't click on it it's just generic make sure you try and type your own post

555
00:32:07,838 --> 00:32:09,358
when you do it i think that's a lot easier you can

556
00:32:09,378 --> 00:32:14,038
switch it off on each platform just to make sure but make sure when you do do it.

557
00:32:14,618 --> 00:32:18,758
Tidy up a little bit sort of thing that's a little bit of water warning for you sort of thing so,

558
00:32:19,298 --> 00:32:22,218
a lot of people going next the next

559
00:32:22,218 --> 00:32:25,938
one's going to be uh this is only a new thing because although

560
00:32:25,938 --> 00:32:28,818
there's so many platforms out there now

561
00:32:28,818 --> 00:32:32,298
i really strongly suggest to get

562
00:32:32,298 --> 00:32:36,558
a website now there's a reason why i say that you've got spotify you've got

563
00:32:36,558 --> 00:32:40,298
apple you've got amazon you've got all these these other platforms that sort

564
00:32:40,298 --> 00:32:44,178
of youtube music you've got a lot of different platforms to listen to your podcast

565
00:32:44,178 --> 00:32:47,838
from you know you've got deezer whatever i think these are still going i don't

566
00:32:47,838 --> 00:32:51,698
know all these different platforms are actually you can actually listen to your podcast from.

567
00:32:52,967 --> 00:32:55,607
Difficult to really kind of get a good metric or get a

568
00:32:55,607 --> 00:32:58,467
good understanding of who's listening where

569
00:32:58,467 --> 00:33:01,167
and what's going on you get analytics from your

570
00:33:01,167 --> 00:33:05,427
hosting website but it's not the best they struggle to find out because they

571
00:33:05,427 --> 00:33:08,947
it's just the way it is unless you pay the top tier unless you're a massive

572
00:33:08,947 --> 00:33:13,247
influencer or stuff like that so for people with a small audience it's very

573
00:33:13,247 --> 00:33:17,147
hard to find out where your audience is listening to hence the reason why i

574
00:33:17,147 --> 00:33:19,487
always say get a website now Now,

575
00:33:19,527 --> 00:33:22,467
there's a reason why I say that is because you can use your website as your

576
00:33:22,467 --> 00:33:26,507
main go-to hub because you can then distribute it out.

577
00:33:26,647 --> 00:33:30,427
You always hear on the, when people have got podcasts, oh, we've got a podcast

578
00:33:30,427 --> 00:33:33,967
available, your favorite podcasting platform.

579
00:33:34,347 --> 00:33:37,047
Well, why don't you just give them your website and then give them the choice?

580
00:33:37,167 --> 00:33:40,227
Because on your website, you can say listen to here and they click on it.

581
00:33:40,267 --> 00:33:43,487
I'll click on the Spotify link, takes you to Spotify. Clicking to web,

582
00:33:43,507 --> 00:33:44,527
YouTube, takes you to YouTube.

583
00:33:45,167 --> 00:33:48,347
That's easy. You want a main hub of where everything is

584
00:33:48,347 --> 00:33:51,287
because on your website you've got your bio you've got

585
00:33:51,287 --> 00:33:54,667
everything else you've got your episodes you've got your videos you've

586
00:33:54,667 --> 00:33:57,787
also got a blog post you've also got contact details on

587
00:33:57,787 --> 00:34:00,847
there you've also got anything you want to put is on your website

588
00:34:00,847 --> 00:34:03,747
you know competitions everything and you can also take

589
00:34:03,747 --> 00:34:06,307
email addresses from them as well that's another thing we're going to

590
00:34:06,307 --> 00:34:09,427
talk about later on down the road so use your website as

591
00:34:09,427 --> 00:34:12,267
a massive like kind of landing page and then let

592
00:34:12,267 --> 00:34:15,007
them figure out what they want to do from there you know i mean that

593
00:34:15,007 --> 00:34:17,847
is what you want to get now you're probably sitting they're going i ain't

594
00:34:17,847 --> 00:34:20,647
got thousands of pounds to spend on a website i know i don't

595
00:34:20,647 --> 00:34:23,767
think many people have so get yourself

596
00:34:23,767 --> 00:34:27,007
over to podpage.io all right

597
00:34:27,007 --> 00:34:29,787
i use podpage.io and these guys are

598
00:34:29,787 --> 00:34:32,587
great these guys are fantastic they will build

599
00:34:32,587 --> 00:34:35,447
you a website within seconds using ai

600
00:34:35,447 --> 00:34:38,147
it's it's brilliant i can't knock them enough now i'm

601
00:34:38,147 --> 00:34:40,927
not an affiliate i'm not getting paid for them or anything like that i just

602
00:34:40,927 --> 00:34:45,687
love their platform there's another one called podcastage.io don't

603
00:34:45,687 --> 00:34:49,827
getting them confused the best one of the two of them is podpage.io they

604
00:34:49,827 --> 00:34:52,967
will build you a website literally from scratch you got

605
00:34:52,967 --> 00:34:55,947
hundreds of templates to go through you can judge you

606
00:34:55,947 --> 00:34:58,967
can mix you can do whatever you want you can add pages to

607
00:34:58,967 --> 00:35:01,667
it and the interface is so easy i'm not

608
00:35:01,667 --> 00:35:04,427
the best at sort of this sort of stuff back in the day

609
00:35:04,427 --> 00:35:07,067
i used to be good at websites for that sort of stuff i used to do a lot of

610
00:35:07,067 --> 00:35:10,427
coding but now i suck and i've forgotten about it because i'm getting and old

611
00:35:10,427 --> 00:35:15,047
and their interface and their drag and drop thing is fantastic it's great i.

612
00:35:15,047 --> 00:35:20,547
Cannot knock them enough and they specialize in podcast websites and it's great.

613
00:35:20,547 --> 00:35:24,607
They've got different tiers they've got the free tier and all that sort of stuff

614
00:35:24,607 --> 00:35:26,327
but then they've got different tiers of paid.

615
00:35:27,265 --> 00:35:30,205
Options available i think you've got 20 quid 30 quid and 50 quid sort

616
00:35:30,205 --> 00:35:33,025
of thing depending on what sort of things you can get a

617
00:35:33,025 --> 00:35:36,325
lot of them a lot of the cool stuff is hidden behind a paywall for instance

618
00:35:36,325 --> 00:35:40,525
if you want to use the ai technology on there it's going to be their elite side

619
00:35:40,525 --> 00:35:44,145
of things it's going to cost you like some like best part of 40 50 quid a month

620
00:35:44,145 --> 00:35:48,645
so yeah it's a lot of investment in it but i would say it's worth i'd start

621
00:35:48,645 --> 00:35:52,065
off with the below tier first go for the 20 quid one i think there's another

622
00:35:52,065 --> 00:35:55,385
one below that actually we go for that because the reason

623
00:35:55,465 --> 00:35:58,345
why i say 20 quid one is because you can get yourself a custom domain

624
00:35:58,345 --> 00:36:01,525
name you know get yourself on to godaddy or

625
00:36:01,525 --> 00:36:04,305
whatever it is you can buy a domain name buy yourself a domain

626
00:36:04,305 --> 00:36:07,925
name for mine it's thewalkthelinepodcast.com do

627
00:36:07,925 --> 00:36:10,585
the same with yourself and then integrate it you can

628
00:36:10,585 --> 00:36:13,925
actually use that into pod they will integrate that domain name for

629
00:36:13,925 --> 00:36:17,025
your website so whenever someone does it it comes up it looks professional

630
00:36:17,025 --> 00:36:20,145
it looks great it looks like you know what you're all about especially if

631
00:36:20,145 --> 00:36:23,125
you've got a really cool looking website people will think you're legit you're not

632
00:36:23,125 --> 00:36:26,265
just a guy stuck in his fucking bedroom talking bullshit you know

633
00:36:26,265 --> 00:36:29,745
i mean it's like an amateur you look you're coming across quite like i know

634
00:36:29,745 --> 00:36:32,945
what i'm doing i'm looking good and this is what we want to kind of get across

635
00:36:32,945 --> 00:36:38,045
you know i mean but yeah pod pod page.io give it a look see what you think it

636
00:36:38,045 --> 00:36:43,185
might not be for you but i think it's fantastic but give it some give it some now.

637
00:36:44,225 --> 00:36:48,065
This is going to be the one that's probably on the what a lot of people are

638
00:36:48,065 --> 00:36:51,665
waiting for a lot what people have jumped towards, to be quite honest with you.

639
00:36:52,325 --> 00:36:56,665
And that is how do I grow my show? How do I grow my podcast?

640
00:36:57,485 --> 00:37:00,885
God, this is the most important part. This is probably what everyone's waiting

641
00:37:00,885 --> 00:37:05,025
for. What do I do, Ryan? How do I get people to listen to my show?

642
00:37:06,185 --> 00:37:08,685
God, this is where it gets me going about these episodes.

643
00:37:09,585 --> 00:37:12,865
Podcast gurus this is where they jump in and say i know a proven strategy

644
00:37:12,865 --> 00:37:15,605
to grow your podcast yeah you probably fucking do bro probably last you

645
00:37:15,605 --> 00:37:18,525
like a day you're an ongoing strategy really to be quite honest with

646
00:37:18,525 --> 00:37:21,285
you my way of thinking is i

647
00:37:21,285 --> 00:37:23,985
started doing it or what not to do

648
00:37:23,985 --> 00:37:27,005
you know and how not to do it and

649
00:37:27,005 --> 00:37:29,865
the best thing about it is whenever someone creeps into a dm saying i

650
00:37:29,865 --> 00:37:33,125
can get you a thousand downloads a month tell them

651
00:37:33,125 --> 00:37:36,905
to fuck off because that's bots you have to be careful because podcasting becoming

652
00:37:36,905 --> 00:37:40,145
so popular you'll get all these people coming out the cracks and trying to give

653
00:37:40,145 --> 00:37:44,265
you a quick fix you know but the problem is with these you pay i remember paying

654
00:37:44,265 --> 00:37:51,945
next to nothing about 50 quid for this or 40 quid 20 quid whatever it was and i saw a massive shoot up.

655
00:37:52,605 --> 00:37:56,445
Massive massive jump in ratings and downloads by

656
00:37:56,445 --> 00:37:59,485
the thousands and i was like wow this is great but

657
00:37:59,485 --> 00:38:02,245
as soon as that stops it just goes back down

658
00:38:02,245 --> 00:38:05,085
again you have to constantly constantly give them

659
00:38:05,085 --> 00:38:07,985
money and it's not real people you're not building an audience

660
00:38:07,985 --> 00:38:11,405
you're not building people who listen to your show you're building somebody who's

661
00:38:11,405 --> 00:38:14,165
sitting at a desk with about a thousand iphones in

662
00:38:14,165 --> 00:38:17,205
front of them just going do do do do do do do that's it that's all

663
00:38:17,205 --> 00:38:19,845
they're doing and they're pressing they're not listening and that's not what you

664
00:38:19,845 --> 00:38:22,545
want you want to do a podcast because you want to build a community you want

665
00:38:22,545 --> 00:38:25,185
to build a good listener base a good audience you know i mean because

666
00:38:25,185 --> 00:38:28,025
you want to eventually start monetizing later on down the line it's

667
00:38:28,025 --> 00:38:30,805
the whole point and this is what we want to do so stay away from all

668
00:38:30,805 --> 00:38:33,665
these guys that are coming in saying that we get get you thousands and thousands

669
00:38:33,665 --> 00:38:36,805
and thousands of downloads and that goes with fiverr as well fiverr

670
00:38:36,805 --> 00:38:39,725
exactly the same they're all charlatans on fiverr when

671
00:38:39,725 --> 00:38:42,425
it comes to this sort of thing trust me i know i've been there i've done it

672
00:38:42,425 --> 00:38:47,405
i thought one guy was legit and yeah it wasn't because what's happened now is

673
00:38:47,405 --> 00:38:51,985
the podcasters all these hosting platforms are now coming out with something

674
00:38:51,985 --> 00:38:57,725
called iab analytics and this is analytics that are basically for like advertisers

675
00:38:58,065 --> 00:39:01,485
this is what advertisers look for now they rolled this out a couple of years

676
00:39:01,485 --> 00:39:05,045
ago and previously they didn't so anyone could listen to your show.

677
00:39:06,129 --> 00:39:09,089
And it would count even for a couple of seconds. And you could go back and go

678
00:39:09,089 --> 00:39:13,269
back and go back and listen to the same episode. That would count as four downloads.

679
00:39:13,989 --> 00:39:17,749
But what that does now, it tracks your IP. So if you listen to that episode

680
00:39:18,189 --> 00:39:21,729
and then you stop 10 minutes and then you go back in to listen to that episode,

681
00:39:21,909 --> 00:39:23,669
instead of doing it two, it does it once.

682
00:39:23,869 --> 00:39:27,589
So it's just one download. So it's one person not listens.

683
00:39:27,889 --> 00:39:31,569
People don't understand that. And that's how they do it. That's how IAB works, I think.

684
00:39:31,669 --> 00:39:35,029
If I'm wrong, sorry, but I believe it is. It's all for advertisers.

685
00:39:35,029 --> 00:39:38,189
Advertisers so advertisers can look at your proper legit

686
00:39:38,189 --> 00:39:40,809
people who are listening to your show and it's per

687
00:39:40,809 --> 00:39:44,249
episode it's not per podcast so if i listen to one episode that

688
00:39:44,249 --> 00:39:46,909
counts as one if i will listen to another episode in your

689
00:39:46,909 --> 00:39:49,729
show that counts as one as well so that's two instead of

690
00:39:49,729 --> 00:39:52,689
just like one if that makes sense but if i describe that

691
00:39:52,689 --> 00:39:55,789
probably but still so yeah so when obviously these

692
00:39:55,789 --> 00:39:58,729
rules analytics came out all these other people

693
00:39:58,729 --> 00:40:02,049
these dm people that come in and stay salesmen

694
00:40:02,049 --> 00:40:05,189
that try and sell you thousands of downloads a month they cannot

695
00:40:05,189 --> 00:40:09,729
fail on their ass sort of thing because their episodes weren't shown it wasn't

696
00:40:09,729 --> 00:40:13,169
coming up they kind of got around it a little bit by doing different ways i

697
00:40:13,169 --> 00:40:15,909
don't know the ins and outs of how they do it but all i know is they're all

698
00:40:15,909 --> 00:40:19,829
fucking bots all right and they're all fucking bots from fucking far east and

699
00:40:19,829 --> 00:40:24,209
all that sort of stuff they're not real people you want to build a real fucking audience community.

700
00:40:24,749 --> 00:40:27,829
That is where the hard part comes in there's a

701
00:40:27,829 --> 00:40:30,569
lot of things to really kind of grow my biggest this tip

702
00:40:30,569 --> 00:40:33,549
to really can grow is consistency you know be

703
00:40:33,549 --> 00:40:36,349
consistent if you're going to release an episode on a

704
00:40:36,349 --> 00:40:39,309
wednesday you say to everyone every wednesday you make sure

705
00:40:39,309 --> 00:40:42,069
every wednesday you've got an episode now you've

706
00:40:42,069 --> 00:40:45,009
got to make sure you have some people cancel on you life gets in

707
00:40:45,009 --> 00:40:48,529
the way i get that you're just going to have to do that you're going to have

708
00:40:48,529 --> 00:40:52,049
to keep at it be strict with yourself because the consistency people see you

709
00:40:52,049 --> 00:40:56,089
releasing content all the time constantly and you'll see it all of a sudden

710
00:40:56,089 --> 00:41:00,469
just being consistent they'll plateau for a bit the The next thing you know,

711
00:41:00,469 --> 00:41:02,349
he'll go fuck off and he'll shoot up gradually.

712
00:41:02,449 --> 00:41:06,169
Not shoot up like massively, but it'll be gradual. See this gradual growth because

713
00:41:06,169 --> 00:41:08,129
people will see you as being reliable.

714
00:41:08,669 --> 00:41:10,729
He's always out on a Thursday. He's always out on a Wednesday.

715
00:41:10,769 --> 00:41:12,829
I'm up for this. Notification on the phone.

716
00:41:13,749 --> 00:41:16,829
XYZ, oh, John is just at this podcast. He's just released an episode.

717
00:41:16,949 --> 00:41:18,949
Would you like to listen? Yeah, fuck it. Or I'll save it for later.

718
00:41:19,229 --> 00:41:21,769
You get to that sort of side of things. That's where you want to get to.

719
00:41:21,809 --> 00:41:26,929
So consistency is a lot of things that people don't realize is very, very, very important.

720
00:41:27,709 --> 00:41:33,289
Other one that a lot of people shy away upon is youtube youtube is massive and

721
00:41:33,289 --> 00:41:37,189
people are sleeping on youtube right now i don't understand why people are not

722
00:41:37,189 --> 00:41:41,269
on youtube as much as they are it's the biggest search platform in the fucking world.

723
00:41:42,336 --> 00:41:45,816
It's behind, YouTube is, Google is, it's owned by Google, I should say.

724
00:41:45,876 --> 00:41:49,156
Google is the biggest search platform in the world, and YouTube own it.

725
00:41:49,216 --> 00:41:52,596
YouTube is the second biggest platform in the world where people search for.

726
00:41:52,796 --> 00:41:56,076
You think about it, you're sitting there going, oh, I don't know how to do this.

727
00:41:56,216 --> 00:41:58,936
You go on YouTube because you want to see a video of it. Now,

728
00:41:58,936 --> 00:42:00,896
you don't have to video yourself to be on there.

729
00:42:00,996 --> 00:42:06,996
You don't because YouTube and YouTube Music, which YouTube Music used to be Google Podcast.

730
00:42:07,156 --> 00:42:11,996
Now, Google Podcast is shut down, and they've integrated Google Podcast with YouTube Music.

731
00:42:12,336 --> 00:42:15,876
This is only just recently, so it's a bit touch and go. Mine is not on YouTube

732
00:42:15,876 --> 00:42:20,396
music yet because I still fucking put the transition on there, but it will happen.

733
00:42:20,556 --> 00:42:25,136
So if you type in anything on YouTube itself, your music will come up, so it'll come up as well.

734
00:42:25,336 --> 00:42:29,576
Your podcast will come up. So it's obviously, it's there. So definitely jump on YouTube.

735
00:42:29,736 --> 00:42:33,536
A lot of guys on all these hosting platforms can do it themselves.

736
00:42:33,856 --> 00:42:36,796
You might have to go back into YouTube and type in some

737
00:42:36,796 --> 00:42:39,896
little bits and pieces in there because YouTube just don't like generic bullshit

738
00:42:39,896 --> 00:42:42,876
shit you put on your podcast that apple do or spotify do

739
00:42:42,876 --> 00:42:45,576
youtube are a bit more intense so you go into

740
00:42:45,576 --> 00:42:48,336
your youtube channel create a channel and then

741
00:42:48,336 --> 00:42:51,296
make sure you can get some good descriptions on there

742
00:42:51,296 --> 00:42:54,236
and tidy it up a little bit make sure it looks cool instead of just generic

743
00:42:54,236 --> 00:42:56,996
that nobody knows about because when it comes from the hosting

744
00:42:56,996 --> 00:42:59,876
platforms over to youtube same with facebook and instagram

745
00:42:59,876 --> 00:43:03,056
and all that sort of stuff sorry x it's generic it's

746
00:43:03,056 --> 00:43:05,956
not as crap it'd look rubbish rubbish youtube's more visual

747
00:43:05,956 --> 00:43:09,696
so make sure you put it on there you know and i can't stress

748
00:43:09,696 --> 00:43:12,716
enough how much youtube is a huge huge thing

749
00:43:12,716 --> 00:43:15,716
you should do get yourself on youtube another growth

750
00:43:15,716 --> 00:43:18,976
thing i like to call is seo now

751
00:43:18,976 --> 00:43:24,316
seo is only just really started to come in to be a little bit more popular over

752
00:43:24,316 --> 00:43:30,256
the past year year and a half two years and seo is massive now absolutely huge

753
00:43:30,256 --> 00:43:32,116
that is probably Probably the

754
00:43:32,116 --> 00:43:37,416
cheapest way of building your podcast up is using keywords in your show.

755
00:43:38,276 --> 00:43:41,916
Show notes, title, all that sort of stuff, SEO keywords.

756
00:43:42,216 --> 00:43:44,676
Now, you're probably sitting there going, oh my God, I can't do that myself.

757
00:43:44,836 --> 00:43:47,976
Don't worry about it. Do not worry about it because the next thing I'm going

758
00:43:47,976 --> 00:43:49,896
to talk about, you're going to love this.

759
00:43:50,076 --> 00:43:53,736
You don't need to worry about being like, no SEO keywords and all that sort

760
00:43:53,736 --> 00:43:55,836
of bullshit because you've got other platforms that can help you out.

761
00:43:56,476 --> 00:44:00,236
AI is here. The future is here. They can help you. And I'll discuss that in a couple of minutes.

762
00:44:00,676 --> 00:44:03,956
You know, so make sure your SEO is on point. You know, you get all that sort

763
00:44:03,956 --> 00:44:05,516
of stuff and you get a ranking on all that.

764
00:44:05,516 --> 00:44:10,336
That SEO can, sorry, YouTube will give you a ranking or download TubeBuddy,

765
00:44:10,416 --> 00:44:16,916
TubeBuddy, and that's like a, what do you want to call it, an add-on you can put on your Google,

766
00:44:17,496 --> 00:44:20,296
on Chrome, a Chrome extension, sorry, lost my train of thought,

767
00:44:20,416 --> 00:44:23,876
Chrome extension that you can actually integrate into YouTube.

768
00:44:23,956 --> 00:44:27,396
So you can actually, it gives you a score of how your show is doing or by SEO,

769
00:44:27,576 --> 00:44:29,536
like what you need to improve, what you need to put on there.

770
00:44:29,756 --> 00:44:32,076
Great fucking platform and it's free, even better.

771
00:44:32,356 --> 00:44:34,796
So get involved with that, get involved with YouTube.

772
00:44:35,516 --> 00:44:38,356
Another one that i like to obviously i'm a big i'm shit

773
00:44:38,356 --> 00:44:41,796
hot on is clips clip your audio clip

774
00:44:41,796 --> 00:44:44,616
your audio and get involved with and chuck all over

775
00:44:44,616 --> 00:44:48,036
your facebook and your clips and all that sorry your socials make

776
00:44:48,036 --> 00:44:51,936
sure you do that that's great you've got a couple of audio ones a

777
00:44:51,936 --> 00:44:54,876
lot of audio ones don't really do well anymore because people are not interested

778
00:44:54,876 --> 00:44:57,796
in just seeing a picture and then a wave underneath that the

779
00:44:57,796 --> 00:45:00,776
waveforms i think they're called they're not really interested them

780
00:45:00,776 --> 00:45:03,716
anymore i don't really see many of them i think we're now

781
00:45:03,716 --> 00:45:06,816
going down into the the video platform

782
00:45:06,816 --> 00:45:11,276
of everything so i think if you're not doing video maybe consider doing it if

783
00:45:11,276 --> 00:45:15,076
you want to put yourself out there and distribute and get obviously out get

784
00:45:15,076 --> 00:45:19,536
it out there get some videos and get some clips and post it out and it's quite

785
00:45:19,536 --> 00:45:23,496
good because you can there's other different tools that you can use that can

786
00:45:23,496 --> 00:45:26,796
clip it for you which i'll go through later on and the ai tools part,

787
00:45:27,447 --> 00:45:30,827
And it's amazing. This AI is going to make your life, it's going to blow your mind.

788
00:45:32,087 --> 00:45:35,207
Anyway, collaborations. Get yourself collaborating with our podcasters.

789
00:45:35,247 --> 00:45:38,767
Get yourself out there, you know. Get yourself collaborating with people. Get guests on your show.

790
00:45:39,427 --> 00:45:42,987
Collaborate with them. Talk to them. Use their audience. Build your audience using their audience.

791
00:45:43,167 --> 00:45:45,307
You know, they're building your audience using your audience,

792
00:45:45,427 --> 00:45:49,147
and you're building your audience using their audience, if that makes sense.

793
00:45:49,607 --> 00:45:52,767
Get yourself people on there, industry experts and stuff like that,

794
00:45:52,827 --> 00:45:53,607
you know. Get them involved.

795
00:45:54,107 --> 00:45:57,667
Push them into you, you know. Work with different podcasts, different people

796
00:45:57,667 --> 00:46:00,627
i mean you can even approach them and say people have

797
00:46:00,627 --> 00:46:03,407
been doing this for years you know i mean i get them all the time i get loads of people because

798
00:46:03,407 --> 00:46:06,947
i've been doing this for so long i've got a great community i've got a great following and

799
00:46:06,947 --> 00:46:09,667
they say can i use your pod can i

800
00:46:09,667 --> 00:46:12,287
use your show to uh can i you want to come a

801
00:46:12,287 --> 00:46:15,047
guest and bring your listeners because when i'm on their show my listeners will

802
00:46:15,047 --> 00:46:18,327
come with me you know and vice versa when i invite someone

803
00:46:18,327 --> 00:46:21,347
on my show i would nine times out of ten would think yeah they're

804
00:46:21,347 --> 00:46:24,367
gonna bring their listeners with them you know i mean they've got their audience

805
00:46:24,367 --> 00:46:27,007
too so if you collaborate together you're going to build your show and that's

806
00:46:27,007 --> 00:46:31,607
a great way to get yourself out there organically you know be guest get some

807
00:46:31,607 --> 00:46:35,007
guests on collaborate with our podcasts takes a little bit of time and effort

808
00:46:35,007 --> 00:46:38,527
but it's great but if you're looking for guests and all that sort of stuff there's a lot of different

809
00:46:38,967 --> 00:46:43,007
platforms out there you can use our platform called podcastguest.com

810
00:46:43,007 --> 00:46:45,787
they've got loads of people and that's dedicated to people

811
00:46:45,787 --> 00:46:48,647
who want to be guests on podcasts and they're really good i've used

812
00:46:48,647 --> 00:46:51,647
them a number of different times fantastic they're great they're fantastic

813
00:46:51,647 --> 00:46:54,407
that's all free they get in touch i think if

814
00:46:54,407 --> 00:46:57,147
you want to be a guest it's they have to pay for

815
00:46:57,147 --> 00:46:59,987
to be a guest on that platform but if

816
00:46:59,987 --> 00:47:03,387
you're actually a creator you don't need to pay for anything and it's really

817
00:47:03,387 --> 00:47:08,267
pretty pretty cool and you've also got matchmaker.fm and don't worry it's not

818
00:47:08,267 --> 00:47:11,687
a dating site which one of my ex-girlfriends thought when our email popped up

819
00:47:11,687 --> 00:47:15,127
saying matchmaker.fm on it and i was like no it's for podcasting i'm not i'm

820
00:47:15,127 --> 00:47:18,447
not doing the dirty i I swear, you know, so be careful out there.

821
00:47:18,947 --> 00:47:22,647
Matchmaker are okay. They're great, fantastic. You can also use Facebook groups.

822
00:47:22,687 --> 00:47:26,427
Now, don't be wary of Facebook groups because they are full.

823
00:47:27,726 --> 00:47:30,906
Freaking what do you call it life coaches and

824
00:47:30,906 --> 00:47:34,006
i've are basically coaches basically coaches

825
00:47:34,006 --> 00:47:37,806
that try to coach people bullshit if that's your bag go for it if it's not stay

826
00:47:37,806 --> 00:47:40,886
away from them facebook groups are fucking nightmare at times you know i put

827
00:47:40,886 --> 00:47:45,706
a post up there once and i just said anyone come on have a chat all that sort

828
00:47:45,706 --> 00:47:49,706
of stuff liking because i was a generic post saying who wants to come on and

829
00:47:49,706 --> 00:47:53,326
i literally woke up the next morning with 200 comments on there and i

830
00:47:53,346 --> 00:47:58,266
would probably say about all the 200 people i had oh and message requests and

831
00:47:58,266 --> 00:48:02,406
facebook fucking friend requests and i'm like right you're stepping over the mark here,

832
00:48:03,506 --> 00:48:06,286
but yeah i think out of the 200 odd people that

833
00:48:06,286 --> 00:48:10,086
commented on it i think i chose one because one was cool the rest of them were

834
00:48:10,086 --> 00:48:14,386
all like i i make people fucking happy through the art of dance i can teach

835
00:48:14,386 --> 00:48:16,966
you how to do it and i'm like what the hell i don't want to talk about that

836
00:48:16,966 --> 00:48:20,486
for something really cool you just have to be with them you're not going to

837
00:48:20,486 --> 00:48:23,646
find many yeah yeah There's low-hanging fruit on Facebook. Let's put it that way.

838
00:48:23,806 --> 00:48:27,506
The guys on podcastguest.com and matchmaker.fm are really good.

839
00:48:27,606 --> 00:48:31,086
They're quite a high tier. Or you can get in touch with them yourself. Do a bit of research.

840
00:48:31,406 --> 00:48:34,206
Get on Instagram. Get some influencers on there. Use their audience.

841
00:48:34,846 --> 00:48:38,846
Be creative in your aspect of it. I could go down another fucking avenue,

842
00:48:38,946 --> 00:48:41,726
but I've already been going on for long enough, so I don't need to keep going on about it.

843
00:48:42,626 --> 00:48:46,666
But a lot of things about growing your podcast is organic.

844
00:48:46,866 --> 00:48:51,646
You have to really exhaust your organic growth first. Use social media first. and.

845
00:48:52,824 --> 00:48:55,544
Building a community around that you know you've got the thing is is

846
00:48:55,544 --> 00:48:58,864
what i normally say they go but i don't know where to start ryan

847
00:48:58,864 --> 00:49:01,784
where do i start how do i do this well i can understand that

848
00:49:01,784 --> 00:49:04,884
you've got facebook you've got instagram you get instagram reels you've got

849
00:49:04,884 --> 00:49:07,704
uh you've got youtube you've got linkedin you've got

850
00:49:07,704 --> 00:49:12,144
x now and there's so much pinterest similar sort

851
00:49:12,144 --> 00:49:16,004
of aspects of platforms of where to go my advice

852
00:49:16,004 --> 00:49:18,824
is to concentrate on one for now and you'd

853
00:49:18,824 --> 00:49:21,464
have to to really understand where about your audience is going to

854
00:49:21,464 --> 00:49:24,204
be heading are they going to be on x is that where

855
00:49:24,204 --> 00:49:27,124
they normally have you got a good following on there or are they

856
00:49:27,124 --> 00:49:30,164
if you're building a business you're going to be linkedin linkedin is

857
00:49:30,164 --> 00:49:33,104
going to be the best one for you you know or if you're building

858
00:49:33,104 --> 00:49:35,884
if you're doing something different facebook might be one

859
00:49:35,884 --> 00:49:38,844
if you're targeting the older generation like me facebook might

860
00:49:38,844 --> 00:49:41,644
be their one or you could go if you're doing more video

861
00:49:41,644 --> 00:49:44,764
content like me as well i do a lot more video content so i

862
00:49:44,764 --> 00:49:47,684
concentrate on insta Instagram because I can release

863
00:49:47,684 --> 00:49:50,824
my reels and that integrates with Facebook as well so I'd

864
00:49:50,824 --> 00:49:53,944
concentrate on one social platform to start

865
00:49:53,944 --> 00:49:58,764
with get yourself a good following there and then that'll organically grow so

866
00:49:58,764 --> 00:50:02,384
I think people start coming release content all the time there's a lot of strategies

867
00:50:02,384 --> 00:50:05,984
out there saying oh when should I you go to detail saying when should I post

868
00:50:05,984 --> 00:50:11,724
oh every four days early two weeks and you have to xyz who cares just get just get yourself out

869
00:50:11,764 --> 00:50:16,104
there you understand that learn by doing don't worry about spending money on

870
00:50:16,104 --> 00:50:19,124
all these courses about how to post on instagram you know how to fucking post

871
00:50:19,124 --> 00:50:20,244
a picture why can't you do it.

872
00:50:21,304 --> 00:50:24,504
Or hashtags and all that sort of stuff you know i mean jump on tiktok there's

873
00:50:24,504 --> 00:50:27,304
loads of tiktok videos or youtube videos that tell you how to do it there's

874
00:50:27,304 --> 00:50:30,344
some of them great some of those shit try an error i'm not here to tell you

875
00:50:30,344 --> 00:50:32,424
exactly what to do i'm just pointing in the right direction

876
00:50:32,804 --> 00:50:38,404
so concentrate on one platform you want to exhaust your your organic reach because

877
00:50:38,404 --> 00:50:42,044
at some point in time, you'll probably be doing this for about three years,

878
00:50:42,144 --> 00:50:45,504
and then all of a sudden you'll be like, ah shit, I'm not growing,

879
00:50:45,624 --> 00:50:46,564
I'm not getting any more listeners,

880
00:50:46,804 --> 00:50:50,104
they're dropping down a little bit, it's because your organic reach is now depleted.

881
00:50:51,285 --> 00:50:54,365
Touched loads of people and the algorithm saying you're not

882
00:50:54,365 --> 00:50:57,045
getting any more guys i'm sorry this is it now you have

883
00:50:57,045 --> 00:51:00,445
to look at different sort of um options down there as well of

884
00:51:00,445 --> 00:51:05,225
going down the spending money route on adverts now i've dabbled in adverts before

885
00:51:05,225 --> 00:51:09,965
and i've done different platforms and adverts before now the problem is is what

886
00:51:09,965 --> 00:51:13,785
i'm saying about when you post stuff on youtube i saw it on your facebook on

887
00:51:13,785 --> 00:51:18,185
your instagram on your extra socials they're not going to be pushing

888
00:51:18,345 --> 00:51:21,205
anything to go elsewhere you know they want

889
00:51:21,205 --> 00:51:24,125
people to stay on the platform so why should they push

890
00:51:24,125 --> 00:51:26,945
your organic this is not paying any money why should they push

891
00:51:26,945 --> 00:51:30,085
your video on tiktok to somewhere else

892
00:51:30,085 --> 00:51:32,705
that you want them to go elsewhere because you want them to go to your

893
00:51:32,705 --> 00:51:35,185
website that's what you want that's the idea of it that's where they want to

894
00:51:35,185 --> 00:51:38,545
go now everyone on these sort of platforms are not interested on podcasts yeah

895
00:51:38,545 --> 00:51:41,485
they're interested subject to talking about you've made a funny video about

896
00:51:41,485 --> 00:51:46,445
i know how the biggest nuts in the world sort of thing i just found the biggest

897
00:51:46,445 --> 00:51:50,205
nut in the world fucking great whatever it is and yeah they're interested in

898
00:51:50,205 --> 00:51:52,525
that but they're not interested in the rest of the stuff you're talking about.

899
00:51:52,985 --> 00:51:56,345
So you have to be very careful when it comes to socials they will not push

900
00:51:56,345 --> 00:51:59,365
your content to go elsewhere out

901
00:51:59,365 --> 00:52:03,065
of their social tiktok do not want you to leave the app linkedin

902
00:52:03,065 --> 00:52:05,805
do not want you to leave the app same with x same with insta and

903
00:52:05,805 --> 00:52:09,485
say with facebook they want you to stay on there they'll be very careful of

904
00:52:09,485 --> 00:52:13,585
that keep that in mind if you've got a following on facebook of how many thousands

905
00:52:13,585 --> 00:52:18,985
on a page or X or whatever it is they might not be podcast listeners they just

906
00:52:18,985 --> 00:52:22,765
might like to think that your videos are funny or their videos are educational

907
00:52:22,765 --> 00:52:24,185
or whatever it is, so be very,

908
00:52:24,865 --> 00:52:26,805
fucking careful about doing that and how to.

909
00:52:27,736 --> 00:52:32,396
Basically transfer them in. You've probably got about 3,000 people on your Instagram.

910
00:52:32,556 --> 00:52:34,336
For instance, I've got about 3,000 people on my Instagram.

911
00:52:34,636 --> 00:52:38,156
I would probably say about 5% of them have probably listened to my show.

912
00:52:38,676 --> 00:52:41,216
So you have to be careful. Just because they're on your socials doesn't mean

913
00:52:41,216 --> 00:52:43,476
they're going to listen to your podcast. A lot of people don't like podcasts.

914
00:52:43,616 --> 00:52:44,756
A lot of people are not good for it.

915
00:52:45,236 --> 00:52:48,376
You just have to work around it. So this is where adverts really come in.

916
00:52:48,416 --> 00:52:50,916
You're going to have to spend some money on this, guys. This is where it comes into it.

917
00:52:51,196 --> 00:52:54,856
Spending some dollar bills and get some adverts out there. And it does spend

918
00:52:54,856 --> 00:52:57,456
a lot. It is expensive. And I'm not even going to lie to you. It is expensive.

919
00:52:57,956 --> 00:53:00,896
So you're looking at podcasting you want to basically

920
00:53:00,896 --> 00:53:03,816
target podcasters but nobody says that

921
00:53:03,816 --> 00:53:06,636
they like podcasting on the profile so it's

922
00:53:06,636 --> 00:53:09,516
hard to target podcasters unless you jump on

923
00:53:09,516 --> 00:53:13,236
a podcasting platform now all these podcast platforms offer adverts

924
00:53:13,236 --> 00:53:16,216
you can create an advert and pay some

925
00:53:16,216 --> 00:53:19,116
money and they will put on other people's shows at

926
00:53:19,116 --> 00:53:22,856
a higher these guys who are qualified for monetization have

927
00:53:22,856 --> 00:53:25,636
to have a certain threshold so they have to have a certain and

928
00:53:25,636 --> 00:53:28,556
following from them to have adverts on the show you know

929
00:53:28,556 --> 00:53:31,556
for instance podbean you have to have something like 5 000

930
00:53:31,556 --> 00:53:35,016
downloads a month to qualify for adverts

931
00:53:35,016 --> 00:53:37,936
on the show and they'll pay you through that sort of aspect of

932
00:53:37,936 --> 00:53:40,676
it so you know that there's got to be these guys

933
00:53:40,676 --> 00:53:43,716
have got to follow him you know and it's not creating your own

934
00:53:43,716 --> 00:53:46,596
advert cost a lot of money you know

935
00:53:46,596 --> 00:53:49,276
i know acas and podbean and libsyn do all the same sort

936
00:53:49,276 --> 00:53:52,256
of thing but the target podcast so what you'll do you'll create an advert

937
00:53:52,256 --> 00:53:54,976
for yourself saying oh hi i'm ryan my show is this this that and

938
00:53:54,976 --> 00:53:57,916
the other i'm awesome come listen to my show all of

939
00:53:57,916 --> 00:54:00,796
a sudden that's like a 30 second or 20 second advert

940
00:54:00,796 --> 00:54:03,996
that'll cost you for about a month about 250

941
00:54:03,996 --> 00:54:10,436
quid 250 to 300 230 to 400 pounds that'll cost just for that month so it's expensive

942
00:54:10,436 --> 00:54:16,756
that is but you'll see a lot of growth on that if you've got some spare money

943
00:54:16,756 --> 00:54:21,076
or you're already monetizing somewhere else great fantastic if not gonna have

944
00:54:21,156 --> 00:54:24,416
to come up with, continue to do the organic side of things, you know.

945
00:54:25,056 --> 00:54:28,396
It's a hard life. This is what I'm saying about the gap between.

946
00:54:29,770 --> 00:54:33,610
Not making money and making money is huge. It's a massive, massive gap.

947
00:54:33,690 --> 00:54:35,910
But once you start making money, the sky's the limit.

948
00:54:36,010 --> 00:54:40,410
There's that massive gap between the two. And it is, it's kind of closing that in.

949
00:54:40,530 --> 00:54:43,730
But the thing is, you can still close that down by using SEO,

950
00:54:43,830 --> 00:54:47,210
by posting clips out there, by targeting your audience on where they are.

951
00:54:47,310 --> 00:54:50,170
It's all about thinking outside the box and doing things different.

952
00:54:50,370 --> 00:54:54,490
If your content, if your content, if your content's good and you look entertaining

953
00:54:54,490 --> 00:54:58,490
and all that sort of stuff and you're educational and people enjoy you, fantastic.

954
00:54:58,490 --> 00:55:01,510
Fantastic this is what i was saying before on the video and the podcast sorry

955
00:55:01,510 --> 00:55:04,390
if you're don't worry about thinking you're

956
00:55:04,390 --> 00:55:07,190
going to build an audience in the first six months to a year because

957
00:55:07,190 --> 00:55:10,190
nobody's going to listen to you simple as that you got

958
00:55:10,190 --> 00:55:13,070
to keep going you got to get hundreds of episodes out there and they

959
00:55:13,070 --> 00:55:16,350
need to think about actually figuring out what's going on next because

960
00:55:16,350 --> 00:55:19,330
you're not going to do anything you have to be consistent you have to be disciplined

961
00:55:19,330 --> 00:55:22,170
and it's hard to fucking work but if you enjoy it that's

962
00:55:22,170 --> 00:55:25,330
the main thing if you're enjoying doing it fantastic saturday but

963
00:55:25,330 --> 00:55:28,410
if you don't enjoy it well you've got a problem then we've all

964
00:55:28,410 --> 00:55:31,570
been there i've been there before i've fucking stopped my podcast twice

965
00:55:31,570 --> 00:55:34,390
in the past decided to fucking start it back up again because

966
00:55:34,390 --> 00:55:37,450
i like doing it there we go and now we are here now i'm fucking bullshitting

967
00:55:37,450 --> 00:55:41,450
to you guys so have a look at adverts there's other different parts of doing

968
00:55:41,450 --> 00:55:46,310
it collaborate all that sort of side of stuff so the monetization side of things

969
00:55:46,310 --> 00:55:50,230
is hard as well and the adverts you know you have to get to a certain degree

970
00:55:50,230 --> 00:55:55,050
of audience to start to monetize your podcast on your show through different

971
00:55:55,050 --> 00:55:56,770
avenues like Acast, Libsyn.

972
00:55:57,190 --> 00:55:58,770
Podbean, Blueberry and all that sort of stuff.

973
00:55:58,950 --> 00:56:02,690
You don't have to have anything, I think anything over a thousand a month.

974
00:56:02,790 --> 00:56:05,030
I think a thousand a month. If you're getting a thousand a month,

975
00:56:05,070 --> 00:56:06,470
you're doing great. You're doing fucking fantastic.

976
00:56:06,830 --> 00:56:10,650
Even if you're doing a hundred a month. If you're doing over a hundred downloads

977
00:56:10,650 --> 00:56:15,330
in a month, you're in the top 80% of podcasts out there. And that's crazy, isn't it?

978
00:56:15,750 --> 00:56:18,810
Absolute crazy. Top 80% of podcasts out there.

979
00:56:19,270 --> 00:56:22,130
God damn it, that's fucking scary. so there so

980
00:56:22,130 --> 00:56:24,890
just because you're getting a couple of like 10 10 downloads in a

981
00:56:24,890 --> 00:56:28,310
month and you're thinking you're shit not really you're still doing it get yourself

982
00:56:28,310 --> 00:56:31,430
over that seven seven episode barrier and yeah

983
00:56:31,430 --> 00:56:35,350
you'll be fine you'll be all right you'll get there you'll get there and i'll

984
00:56:35,350 --> 00:56:40,210
always be there to help you cheer you on from the sidelines guys so we've went

985
00:56:40,210 --> 00:56:45,930
into details about that now i mentioned before about ai now ai is literally

986
00:56:45,930 --> 00:56:50,230
going to make all this process that i I described to you a thousand times better.

987
00:56:50,370 --> 00:56:55,170
Over the past two years, AI is fucking, it's skyrocketing. It's amazing.

988
00:56:55,370 --> 00:56:57,750
It's absolutely amazing. I love it.

989
00:56:58,090 --> 00:57:02,550
I mentioned beforehand with AI and how Adobe are doing some really cool stuff.

990
00:57:02,930 --> 00:57:05,710
And they are. They are doing some really cool stuff.

991
00:57:05,890 --> 00:57:09,150
And I am here for it. This is why I'm tempted to actually pay.

992
00:57:09,250 --> 00:57:13,110
If you actually paid the 20 quid or 30 quid a month for Adobe Premiere Pro,

993
00:57:13,790 --> 00:57:18,990
you'd feel the benefit of it. But I do honestly think the value is exceptional,

994
00:57:19,350 --> 00:57:20,830
exceptional for what they do.

995
00:57:21,786 --> 00:57:24,626
What they've done is they've done stuff.

996
00:57:24,846 --> 00:57:29,806
They're using AI. I mentioned beforehand that it doesn't matter what microphone you buy.

997
00:57:29,926 --> 00:57:32,666
You can buy the shittest microphone and the shittest sound because it won't

998
00:57:32,666 --> 00:57:33,726
matter. It doesn't matter.

999
00:57:34,066 --> 00:57:36,906
Because what you want to do is you want to get onto Adobe Podcast.

1000
00:57:37,246 --> 00:57:40,146
Type in Google and go to Adobe Podcast and create an account.

1001
00:57:40,486 --> 00:57:43,846
Right? Adobe Podcast is fucking absolutely fantastic.

1002
00:57:43,966 --> 00:57:48,926
I use it every day because I can guarantee that the people that I interview

1003
00:57:48,926 --> 00:57:51,526
have got fantastic mics. You know what I mean? This mic is great.

1004
00:57:52,506 --> 00:57:55,346
Yeah it's fantastic i don't need to do anything to it but the

1005
00:57:55,346 --> 00:57:58,366
reason why i use the adobe podcast is because they're making shit

1006
00:57:58,366 --> 00:58:01,746
sometimes using a camera mic sometimes using that i'll

1007
00:58:01,746 --> 00:58:04,386
make this further away they use a lot of your mic this doesn't work

1008
00:58:04,386 --> 00:58:07,146
properly so i'm like restricted of what i can do

1009
00:58:07,146 --> 00:58:10,066
i can be good but my guests might not be good so what adobe

1010
00:58:10,066 --> 00:58:13,486
podcast has done is enhance your speech you

1011
00:58:13,486 --> 00:58:16,246
can upload get your audio edit it

1012
00:58:16,246 --> 00:58:19,646
up all that sort of stuff and then chuck it into adobe podcast enhance

1013
00:58:19,646 --> 00:58:22,566
the speech and that literally makes your

1014
00:58:22,566 --> 00:58:26,306
podcast sound as if it's been in a and recorded in

1015
00:58:26,306 --> 00:58:33,406
a studio is astounding of the quality that you get from them absolutely astounding

1016
00:58:33,406 --> 00:58:37,806
it is fantastic i cannot i just don't know what to do i don't know i can't praise

1017
00:58:37,806 --> 00:58:43,886
it enough guys you know i just cannot praise it enough it's amazing it's it's

1018
00:58:43,886 --> 00:58:45,386
ah yeah Yeah, it's just awesome.

1019
00:58:45,466 --> 00:58:49,086
It's just fucking fantastic sort of thing, you know? So have a look at that.

1020
00:58:49,146 --> 00:58:52,526
You may not want to use it, but one saying your podcast might suck,

1021
00:58:52,726 --> 00:58:55,886
chuck it in there. It costs £10 a month to use this Adobe podcast.

1022
00:58:56,206 --> 00:58:59,146
Oh my God, cannot believe it. What?

1023
00:59:00,026 --> 00:59:02,066
Exactly. Another reason why I like,

1024
00:59:02,881 --> 00:59:05,741
talking about how adobe are good at is when

1025
00:59:05,741 --> 00:59:08,821
you use a premiere pro if you're interviewing someone and you've

1026
00:59:08,821 --> 00:59:11,681
got like two videos of each person like that to cut and

1027
00:59:11,681 --> 00:59:14,981
paste if you want to make that into a youtube video or any cuts whatever

1028
00:59:14,981 --> 00:59:17,781
is takes so fucking long dinner and it's

1029
00:59:17,781 --> 00:59:20,761
like oh my god oh my god adobe podcast what

1030
00:59:20,761 --> 00:59:23,781
you can do you can upload that into premiere pro and

1031
00:59:23,781 --> 00:59:26,541
you can use something called but i want to

1032
00:59:26,541 --> 00:59:29,761
get this right autopod and it's a multi-cam edit

1033
00:59:29,761 --> 00:59:32,681
so you upload you add the extension onto adobe pro

1034
00:59:32,681 --> 00:59:35,781
and what happens is it just does it in seconds

1035
00:59:35,781 --> 00:59:38,501
multi-cam edited so instead of having

1036
00:59:38,501 --> 00:59:41,781
like two people on the screen at the same time which looks shit has one person

1037
00:59:41,781 --> 00:59:45,721
when they speak they speak cuts away cuts away cuts away it's fucking brilliant

1038
00:59:45,721 --> 00:59:50,381
i love it i use it now i use it now because i think it's fucking fantastic and

1039
00:59:50,381 --> 00:59:54,581
i have no issues with it i think it's brilliant absolutely brilliant now it's

1040
00:59:54,581 --> 00:59:57,921
um this is obviously for people who use different.

1041
00:59:58,081 --> 01:00:00,781
Like if they're using audio sort of stuff you've got an audio one you've got

1042
01:00:00,781 --> 01:00:03,781
your video one fantastic now i was talking about earlier on

1043
01:00:03,781 --> 01:00:07,221
about seo and how seo

1044
01:00:07,221 --> 01:00:10,101
is a complete fucking nightmare and it's hard work to

1045
01:00:10,101 --> 01:00:13,261
figure out and it's like oh my god do i have to go through like a fucking three-year

1046
01:00:13,261 --> 01:00:16,621
course to find out what seo is no you don't because there's

1047
01:00:16,621 --> 01:00:20,381
a thing platform called podium.ai now

1048
01:00:20,381 --> 01:00:23,501
what podium.ai does is you get

1049
01:00:23,501 --> 01:00:26,181
your audio this is all using ai technology and it's

1050
01:00:26,181 --> 01:00:29,301
fucking brilliant I love this I use it all the time for my

1051
01:00:29,301 --> 01:00:32,261
show notes and everything is you get your audio

1052
01:00:32,261 --> 01:00:35,621
you upload it to the site it analyses your

1053
01:00:35,621 --> 01:00:41,281
audio and comes out and gives you everything and I'm talking about everything

1054
01:00:41,281 --> 01:00:46,501
it gives you the transcriptions it gives you through the power of AI it gives

1055
01:00:46,501 --> 01:00:51,521
you suggested titles for your podcast with SEO keywords involved it gives you

1056
01:00:51,521 --> 01:00:54,541
suggested show notes with SEO or.

1057
01:00:55,472 --> 01:00:58,612
Keywords involved also breaks down your podcast

1058
01:00:58,612 --> 01:01:01,592
by time stamps it gives you the time stamps with

1059
01:01:01,592 --> 01:01:04,952
it it does everything that you want that

1060
01:01:04,952 --> 01:01:07,692
your podcast to do to highlight on seo so if

1061
01:01:07,692 --> 01:01:11,712
you're talking about what's the top 10 best serials in

1062
01:01:11,712 --> 01:01:14,272
the world right now you want to be somebody says what's the

1063
01:01:14,272 --> 01:01:16,892
top 10 serials in the world right now you want to be on there you want

1064
01:01:16,892 --> 01:01:19,832
to be up there at least and that'll make sure that happens it'll go both and

1065
01:01:19,832 --> 01:01:22,732
it'll give you all the keywords seo fucking proper and

1066
01:01:22,732 --> 01:01:25,552
it'll tell you what keywords have used you can obviously edit it you

1067
01:01:25,552 --> 01:01:28,392
can change it up a little bit and all that sort of stuff that gives you four or

1068
01:01:28,392 --> 01:01:31,012
five different options to use so if

1069
01:01:31,012 --> 01:01:33,812
you don't like one of them you go oh that looks a bit better you chop and change

1070
01:01:33,812 --> 01:01:37,012
it's absolutely fantastic podium.ei is

1071
01:01:37,012 --> 01:01:40,252
absolutely fucking great it's one of the best platforms i

1072
01:01:40,252 --> 01:01:44,892
think in podcasting i've used in podcasting for about the last four years four

1073
01:01:44,892 --> 01:01:48,712
years great i love it i cannot highlight it enough again i'm not sponsored by

1074
01:01:48,712 --> 01:01:52,332
them i'm not affiliated by them i just don't even think great i actually think

1075
01:01:52,332 --> 01:01:56,212
they're fucking fantastic so there you go there's some and then obviously you're

1076
01:01:56,212 --> 01:02:00,032
talking about ai platforms with social we've seen these social clips that come up.

1077
01:02:00,992 --> 01:02:04,372
And you're talking you see them on tiktok about people get into view and it's

1078
01:02:04,372 --> 01:02:08,772
little swipey things and it's how do they do that the captions you can do that with ai opus clips,

1079
01:02:09,292 --> 01:02:13,072
opus clips.ai as well is another one you should go to they're fucking great

1080
01:02:13,072 --> 01:02:17,112
absolutely fantastic they do everything for you they make it all for you put

1081
01:02:17,112 --> 01:02:19,352
transcript descriptions on there they put

1082
01:02:19,392 --> 01:02:22,552
subtitles on there for you you can put music on there you

1083
01:02:22,552 --> 01:02:25,812
can do all that sort of stuff get munch is another one get

1084
01:02:25,812 --> 01:02:28,672
munch m-u-n-c-h that's a

1085
01:02:28,672 --> 01:02:31,992
fucking brilliant one as well they do exactly the same there's so many there

1086
01:02:31,992 --> 01:02:36,532
is free trials for it same with podium.ai i should say there's a free trial

1087
01:02:36,532 --> 01:02:41,092
and i think that's about eight pound a month for that podium.ai great but again

1088
01:02:41,092 --> 01:02:44,432
for the clips and the videos and all that sort of stuff that's about 15 pound

1089
01:02:44,432 --> 01:02:45,952
per month so there's a lot

1090
01:02:46,092 --> 01:02:48,852
of there's a bit of an investment in there if you can afford it great

1091
01:02:48,852 --> 01:02:51,732
fantastic but they're also a free trial you get a free trial for two weeks

1092
01:02:51,732 --> 01:02:54,772
have a go at it obviously all these platforms i've

1093
01:02:54,772 --> 01:02:58,072
been using will be in the the show

1094
01:02:58,072 --> 01:03:01,352
notes underneath they will be in there i'll link everything all the stuff that

1095
01:03:01,352 --> 01:03:05,512
i've done on there so hopefully if you fancy using just click on there there's

1096
01:03:05,512 --> 01:03:09,192
no affiliate links then i'll just put the website on there look get involved

1097
01:03:09,192 --> 01:03:12,852
in it guys so there we go so we'll come to the end of this sort of wide and

1098
01:03:12,852 --> 01:03:16,232
wounded road we'll come Comfort by an hour of me chatting about how to start a podcast and stuff.

1099
01:03:16,352 --> 01:03:19,612
And I hope it's a little bit more, I would say...

1100
01:03:20,598 --> 01:03:23,258
Educational for you guys you know i mean hopefully you're not going out there and

1101
01:03:23,258 --> 01:03:26,258
trying to spend thousands and thousands of pounds on these courses

1102
01:03:26,258 --> 01:03:29,118
and gurus these dickheads that rock up on your

1103
01:03:29,118 --> 01:03:35,278
fucking channel and say i'll come buy my course for 499 reduced to 10 pounds

1104
01:03:35,278 --> 01:03:38,978
for this one time only you've got three hours to this offer exceeds oh fuck

1105
01:03:38,978 --> 01:03:42,458
off you're full of shit full of shit so hopefully that gives you a little bit

1106
01:03:42,458 --> 01:03:47,098
of understanding of what to do how to do it and carry on.

1107
01:03:47,258 --> 01:03:51,038
There's a lot of trial and error you need to do guys. There's no single white

1108
01:03:51,038 --> 01:03:54,638
fucking go-to guide of how to fucking be successful on podcast.

1109
01:03:54,878 --> 01:03:58,398
There isn't. It just doesn't work. What works for me might not work for someone else.

1110
01:03:58,818 --> 01:04:00,678
You know it might not work for you listen to it.

1111
01:04:01,198 --> 01:04:06,398
It's all about what you think is better and how much time and effort you're willing to put into it.

1112
01:04:06,538 --> 01:04:09,978
Because let's be honest if you're not passionate about this you won't get anywhere.

1113
01:04:10,178 --> 01:04:10,978
It's the same with everything.

1114
01:04:11,378 --> 01:04:14,078
Same with everything. If you're not passionate about anything you're not going to

1115
01:04:14,078 --> 01:04:17,558
get anywhere you're just fucking coasting now if you want to spend time

1116
01:04:17,558 --> 01:04:20,278
and effort into building your show you're going to

1117
01:04:20,278 --> 01:04:22,938
get somewhere but it's going to take time it's going to take a lot of

1118
01:04:22,938 --> 01:04:25,718
time and it's going to take a lot of effort so be prepared for

1119
01:04:25,718 --> 01:04:29,218
it stop looking for the quick fix it

1120
01:04:29,218 --> 01:04:32,438
doesn't exist it doesn't exist but

1121
01:04:32,438 --> 01:04:35,258
if you're consistent you get some good content out

1122
01:04:35,258 --> 01:04:38,298
there it's either educational or it's entertaining

1123
01:04:38,298 --> 01:04:41,518
and you're consistent you're going out

1124
01:04:41,518 --> 01:04:44,458
there you're posting as much as you can out there and you're getting a good following

1125
01:04:44,458 --> 01:04:47,478
you've got there's nothing more you can do get yourself

1126
01:04:47,478 --> 01:04:50,238
a few up to the monetization stage and chuck a few

1127
01:04:50,238 --> 01:04:53,258
hundred quid in adverts and then your job you're loving

1128
01:04:53,258 --> 01:04:57,038
life you can start up a studio business take on

1129
01:04:57,038 --> 01:05:00,478
joe rogan oh the world's your oyster but there

1130
01:05:00,478 --> 01:05:03,218
you go guys it's been an absolute pleasure if you like it

1131
01:05:03,218 --> 01:05:07,398
uh please comment on this please tell people about this if they're looking to

1132
01:05:07,398 --> 01:05:10,218
start a podcast podcasting you there's no bullshit approach to it and all that

1133
01:05:10,218 --> 01:05:13,498
sort of stuff i hope i've been educational anything i've been talking about

1134
01:05:13,498 --> 01:05:16,598
is going to be in the description below please if you want to have a look at

1135
01:05:16,598 --> 01:05:21,238
what most of them look like like say like podpage.io the website.

1136
01:05:21,658 --> 01:05:26,638
Go to thewalklinepodcast.com i use that have a look at it and can see the outline

1137
01:05:26,638 --> 01:05:29,898
of it and all that sort of stuff but all the stuff that i've put on here have

1138
01:05:29,898 --> 01:05:33,098
helped me grow my audience and it's helped me get to where i am right now i'm

1139
01:05:33,098 --> 01:05:36,998
not sitting there at millions of subscribers or a million downloads a month

1140
01:05:36,998 --> 01:05:39,938
not yet anyway i'm getting there you know i mean but i've.

1141
01:05:40,838 --> 01:05:44,738
Trialed and failed a lot of things during this road and i obviously wanted to

1142
01:05:44,738 --> 01:05:48,398
highlight that to you guys so you don't make the same mistakes as me but it's

1143
01:05:48,398 --> 01:05:51,518
okay to make mistakes because that's how we grow and that's how we get better

1144
01:05:51,518 --> 01:05:56,518
so there there you go on that bombshell on that final thought ryan walker's

1145
01:05:56,518 --> 01:06:00,318
final thought it's been an absolute pleasure guys thank you so much for

1146
01:06:00,398 --> 01:06:04,458
joining me on this fucking crazy fucking journey of life and podcasting and

1147
01:06:04,458 --> 01:06:07,018
uh yeah i'll catch up with the next one take care.